Amerit Consulting, a Service-Disabled Veteran Owned Business and trusted provider of workforce solutions across the United States, is proud to unveil its refreshed brand identity. The new design, logo and messaging reflect Amerit’s growth, its commitment to empowering businesses and professionals and its continued mission to unite talent and opportunity.
Every day, more than 350,000 jobs go unfilled in the United States. Behind that number are people and organizations waiting to connect. At Amerit, we believe that when talent and opportunity unite, it becomes a catalyst for joy, growth and impact. Our purpose is to connect talented people with engaged employers and empower them to achieve extraordinary results together.
This rebrand is more than a visual update. It represents a renewed expression of Amerit’s purpose and values. For over two decades, Amerit has helped organizations fill critical roles while supporting job seekers in achieving their goals. As the workforce landscape evolves, Amerit’s new brand reinforces the company’s belief that meaningful connections between people and opportunity create lasting success for everyone involved.
“Our new brand captures who we are today, a company driven by purpose, proud of our roots and united in helping clients and candidates succeed,” said Ian Wagemann, President of Amerit Consulting. “This rebrand is about more than design. It’s about telling our story with clarity and confidence and reaffirming the purpose that drives every decision we make.”
At the heart of Amerit’s new identity is a clear purpose to connect talented people with engaged employers and empower them to achieve extraordinary results together. The refreshed visual identity, anchored by the new Amerit logo, brings that purpose to life. The logo features a bold upward-moving “A” that transforms into an arrow, representing progress, growth and momentum. A star sits within the mark, symbolizing Amerit’s patriotic foundation and its commitment to the veterans and heroes the company proudly serves. Together, these elements express what Amerit has always stood for: excellence, unity and forward movement.
Amerit’s brand is built on three guiding ideas that define how the company creates meaningful impact in the workforce. Uncover represents Amerit’s ability to find undiscovered talent and hidden opportunities that others might overlook. Unite speaks to Amerit’s purpose of connecting people and organizations in meaningful ways that lead to extraordinary results. Unleash embodies the growth and innovation that happen when the right people and opportunities come together. These three ideas serve as guiding principles for every client interaction and candidate experience.
“Our tagline United We Staff perfectly captures these ideas,” said Wagemann. “We’re not just filling roles. We’re uniting people and possibilities in ways that create long-term value. When we do that, everyone wins.”
As a proud Service-Disabled Veteran-Owned Business, Amerit’s identity has always been rooted in service, discipline and integrity. The new brand honors that legacy while looking toward the future. Amerit’s commitment to the veteran community goes far beyond certification. The company actively supports veterans and military spouses by helping them transition into civilian careers, connecting them with employers who value their skills and partnering with organizations that share the same mission of inclusion and opportunity.
“Our veteran heritage is a cornerstone of who we are,” said Wagemann. “We take great pride in helping veterans find meaningful work that honors their service and strengthens the organizations they join. It’s part of our DNA.”
The creative direction of the new brand combines bold design with a sense of momentum. Clean typography and dynamic imagery reflect Amerit’s focus on connection, capability and opportunity. The refreshed brand strikes a balance between modern professionalism and human warmth, mirroring Amerit’s role as both a partner to businesses and an advocate for people.
For Amerit, this rebrand marks a new chapter built on years of experience, relationships and impact. The updated brand strengthens how Amerit communicates who it is and what it stands for while staying true to its foundation as a Service-Disabled Veteran-Owned Business.
“This rebrand is about growth,” said Wagemann. “It’s about connecting people to meaningful work, helping businesses achieve more and doing it all with a sense of unity and purpose. That’s what United We Staff means to us.”
As Amerit looks to the future, its message is clear. By uncovering potential, uniting people and unleashing opportunity, the company continues to make a difference one job, one connection and one success story at a time.
To explore the refreshed brand and learn more about Amerit Consulting’s workforce solutions, visit www.ameritconsulting.com.